Ellen Mason’s Portfolio

Tennis has long been a beloved global sport, yet its growth in participation and viewership is stalling compared to faster-growing alternatives like pickleball. Our project examines the barriers holding tennis back, focusing on accessibility, diversity and branding challenges. We used Flourish to create dynamic visualizations that bring these insights to life, showcasing the data in an engaging and accessible format. By identifying actionable solutions, we aim to ensure that tennis can attract and retain new generations of players and fans.
This Data Story presents our findings in a clear narrative format, combining visualizations and tables to highlight key insights. From understanding regional participation trends to addressing perceptions of tennis as an exclusive sport, our recommendations provide a roadmap for revitalizing tennis in the United States.
Learn more about how this project was completed: Transforming Tennis Strategies to Expand Participation and Appeal
View the dataset

https://new.express.adobe.com/webpage/H5f0B4eqLTMyC

https://new.express.adobe.com/webpage/UItFd1z6CuHif